Market research firm InfoTrends has several multi-client studies scheduled for release this year, delivering in-depth primary research focused on major printing industry trends and topics. Each study is led by a team of subject-matter and research experts who provide findings and recommendations that can immediately be applied to your sales and marketing strategies. Some highlighted studies include:
- Asia Pacific Vertical Market Opportunity Analysis – Australia
The office document industry in Australia is showing an increased focus on paper-intensive industries with many of the market-leading OEM suppliers and channel businesses aligning their organizations and go-to-market strategies to identify and address print as well as paper-intensive applications and workflows. In this study, InfoTrends will size and analyze the A3/A4 multifunction and single function hardware installed base (IB), print volume (PV), and pages captured by MPS contracts by territories, business sectors, and size of business establishments. The analysis will be based on a robust foundation of market research capability and data resources.
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Lead with Data: Follow with Print
Marketers today must touch consumers with consistent and relevant messages across multiple channels. They must also find more effective ways to manage vast amounts of ever-growing customer data. This study will deliver crucial insights into the data-driven strategies required to reach consumers. It will analyze marketing requirements for an array of data services and the skills required for delivery. It will identify essential services and technologies for vendors and providers in a data-driven world.
- Millennials: Imaging Trendsetters for 2016 and Beyond
The U.S. photo and video market is at a crossroads, due in large part to the diverse behaviour of millennials who capture, curate, create and share imaging content in a seemingly endless number of ways. This study is designed to provide detailed profiles of younger millennials (13-24) and older millennials (25-34), with an eye toward identifying differences both between and within each segment. InfoTrends will use a combination of research methods to develop millennial imaging personas, and to uncover motivators and triggers that lead to specific behaviours and specific purchasing activities.
- Service Expansion Opportunities for Document Outsourcing in 2016
The relevance of print-only outsourcing contracts is in decline. Enterprises are seeking external support for cross-media communications, creative services, data management, analytics, and other value-added services. Savvy and forward-thinking document outsourcing providers are in a unique position to help their customers transition to more effective communication platforms. This study will identify emerging services opportunities and offer a road map for document outsourcing providers to build new businesses around them.
For more information, please contact Scott Phinney at scott.phinney@infotrends.
