Durst North America (Rochester, New York) has announced that industry veteran Steve Lynn, Durst’s Director and General Manager of New Markets, will lead the division. “Steve is a highly skilled technical business leader that will be a resource for both Durst sales personnel and also the customer base” said Tim Saur, CEO and Managing Director at Durst North America.“When Steve rejoined Durst earlier this year, he immediately began to focus on labels and packaging. So this promotion has been the plan from the outset, and although all of our lives have changed due to the pandemic, and many may question why we would continue to invest now, the reality is Durst remains fully committed to labels and packaging – offering incredible products and a focus on increasing investment.”
As Durst expands its product lines in the digital label market with the new Durst Tau RSC Series, Lynn will add recognized industry talent to the Durst Label Sales Team and focus on sales strategies to ensure growth in the North American label market. Lynn will also build on relationships with finishing equipment and substrate partners to offer Durst Tau users “the most comprehensive range” of digital label and specialty packaging growth opportunities. “Within the inkjet label market, the Durst Tau RSC is unrivaled in terms of speed, quality, colour reproduction and reliability,” said Lynn. “I’m very excited to have the opportunity to build a strong team who can help the North American market realize the potential of increased short-run and medium-run label and specialty packaging production. We’ll also focus on helping converters with analogue-to-digital production conversion that’s now truly possible with the quality, speed and flexibility of the Durst Tau RSC platform.”
Lynn to lead Durst’s North American label and specialty packaging business
