When MBO America debuts its BSR 550 Basic rotary die cutting system at the Labelexpo Americas tradeshow in Rosemont, Illinois September 13-15, the majority of label, package and commercial print providers will have the opportunity to see “the die cutter that’s been missing from the market: a solid, high-performance machine offering premium benefits such as the fastest make-readies in the category for both digital and offset, and at a price the majority can afford,” said the OEM. The BSR 550 Basic is an all-in-one rotary die cutting system designed for the mainstream 20” x 29” cut sheet market. A key innovation in the system’s design eliminates manual production steps, resulting in 5-minute make-readies. This substantially improves productivity and turnaround times, especially as the industry demands shorter runs. MBO will show the BSR 550 Basic, built by the same engineers who designed the high-end BSR 550 Servo rotary die cutter, in booth 6165 adjacent to the digital finishing pavilion.
The BSR 550 is ideal for mailings, presentation folders, business and greeting cards, folding carton blanks, tags and labels, and many other products in a one-up or multi-up production setting. Because of its improved infeed, easy-change magnetic die cylinders, and tool-less components at the waste stripper, 5-minute make ready times are achievable. “The BSR 550 Basic name has starpower in the market because it not only offers premium quality features, it does it all at a price point that allows entry into the efficient rotary die cutting market,” said Lance Martin, Director of Sales, MBO America. “Current production trends require short runs, fast make-readies, and even variable data. The BSR 550 Basic meets these needs head on at an entry-level price.”
The BSR’s exclusive, integrated waste removal system strips out the matrix and internal scrap inline with no touches – eliminating messy and time-consuming manual steps. Instead of traditional methods required in other systems, such as separating the waste matrix from the product with a hammer and chisel and then grinding the resulting rough edges, the system uses dies that cut clean through the sheet, producing a perfect edge without nicks, and allowing waste to fall away instantly as the desired product advances downstream.
MBO to release BSR 550 Basic Rotary Die Cutter at Labelexpo
