Mohawk (Cohoes, NY) will honour its iconic Superfine paper grade and recognize its history through a series of special events held throughout 2016, beginning with a campaign called #DearSuperfine. Artists, designers, printers and others who have worked with Superfine over the years are encouraged to submit their thoughts about the grade and samples of their work. Mohawk will feature memories, images and testimonials via social media as the company celebrates 70 years of Superfine. In addition, Superfine has been named the exclusive paper of the USA’s 70th Annual National Stationery Show, held May 15-18 in New York, New York. Fine stationery lines designed and printed on Mohawk Superfine will be featured and celebrated at the tradeshow and most of the show’s collateral materials will be printed on the paper.
The story of Superfine began in 1946 when a team of innovative papermakers created Mohawk Superfine. Since then, Superfine has been manufactured at Mohawk’s upstate New York paper mills. Long celebrated for its quality, consistency, uniformity and “perfect” printing surface, the flagship grade has become known as “the finest uncoated text and cover paper for offset printing” and as “the benchmark in fine paper for digital printing.”
According to Thomas D. O’Connor Jr., Chairman and CEO of Mohawk, “Superfine got its name back in the 1940’s when my Great Uncle, George Morrison, brought the original samples from the trials on the paper machine to a customer in Boston. Their response was ‘this is a superfine sheet of paper’ – and the name stuck. Yale University was instrumental in the history of Superfine. Yale came to Mohawk in the 1960s because they wanted to print The Papers of Benjamin Franklin and they were looking for an archival sheet of paper. They challenged us and we developed a new chemistry on the paper machine to make an archival sheet of Superfine,” O’Connor revealed.
“Superfine has set the standard for uncoated fine paper, with perfect formation, impeccable hand, and a lush, tactile surface. Superfine has inspired designers for decades and is engaging an entirely new generation of makers because of its beauty, and its incredible capabilities on digital printing presses,” said Chris Harrold, Mohawk’s Creative Director and Vice President of Business Development.
Mohawk celebrates 70th Anniversary of Superfine as it’s named exclusive paper of USA’s National Stationery Show
