In its latest initiative, Neenah Paper is focusing on life’s big events with the release of Explore 3, the third digitally printed promotion in its Explore Series aimed at short-run digital printers. Explore 3 is a portfolio of ideas featuring state-of-the-art printing on a range of digital presses including the HP Indigo 7000 and 10000, Konica Minolta’s Biz Hub Pro C6500, Xante Impressia, Xerox iGen4, Ricoh Pro C651EX and Kodak NexPress. The promotion, a folder with multiple inserts, incorporates 15 different papers and the unique colours and textures Neenah is traditionally known for. The array of printed samples demonstrates the opportunity for versioning and personalization – areas where digital print traditionally excels over conventional, said Neenah.
Neenah’s goal is to make it easier for designers and printers to be more creative, productive and efficient with digital printing. As with Explore 1 and Explore 2, the dielines used to create the samples in this piece are available for free download at http://www.neenahpaper.com/Resources/Dielines/ShortRunDielines. The folder includes an eclectic mix of creatively designed pieces including an ingenious way to celebrate the purchase of a new home, a birth announcement, a save-the-date, custom bottle labels, and a versioned seasonal menu for a food-truck event.
“Each of the samples in Explore 3 is a readily transferable marketing idea,” said Greg Maze, Senior Brand Manager of Digital at Neenah. “For instance, we show how a realtor can take advantage of the unique properties of digital printing to create a custom piece to thank a customer for the sale of a new home. The goal is to create repeat business. This idea is really applicable to any business that wants to make a memorable impression on a customer in any industry.”
Neenah Paper releases Explore 3
