Neenah Paper’s timely new Environment Everybody’s Business promotion combines the power of direct mail, touch and sustainable messaging to create an interactive, educational and compelling high-end promotional piece. The perfect bound book, and its creatively designed direct-mail inserts, are all produced on a variety of Neenah Environment Papers. The new promotional piece from Neenah focuses on getting a brand’s message, and sustainable values, delivered in a classy and memorable way.
Neenah’s Everybody’s Business promotion houses four uniquely designed direct-mail inserts including:
- A gala invite that uses three single panels, each with different die-cut patterns to deliver its event message, agenda and RSVP.
- A grometted, six-bladed, multi-patterned fan brochure that conveys the essence of new hotel Ra, named for the ancient Egyptian Sun God.
- A three-piece, die-cut “build-it-yourself” pop-up that showcases a new sustainable housing complex, complete with a retail gift card.
- An ascending, six-panel, accordion-fold informational brochure for a financial summit.
“The USPS recently reported that 93% of online responses are driven by direct mail – it’s clear that this remains an extremely effective marketing medium,” said Kathy Kemps, Senior Brand Manager at Neenah. “And we have research telling us that touch and texture lead to high levels of brand connection and recall. Then we see that 65% of paper consumed in the U.S. last year was recovered for recycling. What this means is that you can create a beautiful, memorable message that drives results while staying true to the environment. Everybody’s Business is designed to inspire unique ideas, and highlight the ease of delivering a brand’s sustainability message without sacrificing quality,” Kemps added.
The 8” x 10.5” book and its inserts were all produced using a variety of printing processes on a combination of colours and textures from the Neenah Environment Papers’ collection. This included six colours that were introduced into the line last year – Weathered, Stone, Husk, Grocer Kraft, Concrete and Wrought Iron – as well as Neenah’s proprietary RAW finish. Neenah Environment Papers also feature exquisite whites and mid-tone colours. These natural and earthy tones help communicate a brand’s message and values and “are truly the most premium of sustainable and the most sustainable of premium,” said the company. Neenah’s Environment Everyone’s Business promotion is available from paper sellers or Neenah sales reps.
Neenah Paper (Alpharetta, GA) specializes in the creation and manufacturing of papers for premium writing, text, cover, digital, packaging and specialty needs. Its signature portfolio includes market-leading brands such as Classic, Environment and Royal Sundance Papers. The company also offers envelopes in thousands of unique colours, finishes and styles.
