Sonoco launches PromoPeel Integrated Label Technology

Sonoco (Hartsville, SC), one of the largest diversified global packaging companies, is now offering PromoPeel Integrated Label Technology for flexible packaging. The technology allows brand owners to create instant, redeemable coupons or labels as part of the product packaging – guaranteeing a consistent label position while saving production time and costs, said the company.
The label lays flat, removes cleanly and eliminates scanning issues at the register. PromoPeel improves labour and production efficiencies by avoiding secondary processes associated with Pressure-Sensitive Label (PSL) applications. It runs on existing filling lines and can be implemented at a relatively low-cost. PromoPeel integrated label technology is aimed at coupons, recipes, peel-and-reveal games, trivia, contests, cross-promotions and more.
“Customers lead increasingly busy lives and demand convenience. They want coupons that they don’t need to search for, clip or remember to bring to the store,” said Marcy Thompson, Vice President of Marketing and Innovation at Sunoco. “Instant, redeemable, on-pack coupons fulfill this need, while also driving impulse purchases and product trials.

This is a solution that works throughout the entire coupon lifecycle,” Thompson added. “It helps CPGs streamline their label application process, it allows brand owners to achieve brand image consistency on the shelf, it generates consumer interest in-store, it removes cleanly, it scans easily at the register and it’s proven to work on automated equipment at coupon clearinghouses during the downstream coupon redemption process.”