The organization’s Myths & Facts brochure has been updated with recent facts and other information for Canada and the United States. The new publication also includes two important new topics: “Paper-based packaging protects goods, reduces waste and is recyclable” and “Many consumers value paper-based communications and do not want to switch to digital communications.”
“There are Two Sides to every story and our carefully researched facts explode the myths and set the record straight about the sustainability of print and paper by using relevant and balanced information,” said the organization. Two Sides’ Members can also personalize the brochure and add descriptions of their organization and approach to sustainability and the environment. To access the new brochure, please click here.
“When it comes to paper, some people can’t see the forest for the trees,” the organization emphasized. “Paper has been around for more than 2,000 years and for good reason. It’s a highly effective and versatile means of communication. Even in today’s digital age, with the vast array of alternative media to choose from, paper’s unique aesthetic qualities and practical appeal are unmatched. Paper is highly sustainable, too. But as attention to the environment has increased in recent years, so have myths and misconceptions that the paper industry is responsible for large-scale deforestation and adverse impacts on the environment. As always, there are two sides to every debate, and paper has a great environmental story to tell.”
Two Sides’ mission is to present the relevant facts about paper production, paper use and recycling, to dispel the myths, promote well-informed, confident media-buying decisions and encourage greater responsibility throughout the production and lifecycle of paper products.
Two Sides North America releases new Print and Paper Myths and Facts Brochure
