UK-based AWA (Alexander Watson Associates) has released a new study on the broad spectrum of pressure-sensitive graphic films. Its AWA Global Pressure-sensitive Graphic Films Market Study 2018 reveals that this major and diversified marketplace represented a total volume of 2,575 million square metres of material volumes in 2017, and forecasts that it will continue to grow at 6.2% per year in the medium term.
Most usage of pressure-sensitive graphic films continues to be for indoor advertising, promotion and branding. In terms of choice of materials, the preferred film substrate is still monomeric calendered vinyl. However, the report shows that the fastest-growing end-use sectors today are vehicle graphics (which now claims a 23% share of global sales) and architectural graphics – a small segment at present, but still growing at 7.2% per year. Cast films remain the preferred choice for durable applications, thanks to their high durability across a broad temperature range, paint-like finish, and good conformability to irregular substrates.
Overall, the report provides a current overview of the graphic films arena in both global and regional geographical markets, supported by in-depth data while highlighting trends and opportunities of interest to both converters and material suppliers. The AWA Global Pressure-sensitive Graphic Films Market Study 2018 is available to order online via the company’s website, www.awa-bv.com, where more details of the study’s content are also available.
AWA releases new market study on pressure-sensitive films
