Vistaprint has announced a re-designed Website Builder from Vistaprint Digital that allows users to create an online presence that “rivals big-budget competitors.” According to new research by Vistaprint Digital, nearly 70% of businesses with fewer than 10 employees market both online and in print – and this solution is designed specifically to meet their evolving digital marketing needs, said the company.
“Vistaprint works with millions of micro-business owners around the world, which gives us unmatched insight into their needs – and we tailor our offerings accordingly,” said Trynka Shineman, President of Vistaprint. “Our passion is to help micro-business owners meet their goals and grow their business. This new solution is a reflection of that commitment.”
“We recently found that one-third of consumers discover small businesses for the first time online, but 45% are unlikely to shop at one with a poorly designed website,” said D. Scott Bowen, Vice President and General Manager of Vistaprint Digital. “To stand out in a crowded market, the business owners we serve need a professional online presence today. They need to be able to easily create a professional, consistent brand across print and digital, and Vistaprint can help them achieve that.”
Vistaprint Digital’s new Website Builder allows users to choose from pre-designed templates that match with their industry and goals, each customized with their business name and logo before they even enter the Website Builder. They can then easily add, remove and re-position content blocks such as menus, calendars and galleries. Elements like fonts, headers, footers and colours can be changed with a single click. “All templates are completely responsive, providing users with an instant mobile site without any additional work,” said the company. 
Additional features include:
- Elements of other digital and printed marketing materials – including logos, backgrounds, design components and images – that automatically appear in the image library if the customer already uses Vistaprint.
- Custom domain names stay free for as long as the user stays with Vistaprint Digital, not just for the first year.
- Pre-designed blocks eliminate the overwhelming feeling of infinite design decisions, which helps save time and put the focus on site content.
- Affordable pricing ranges from $5 to $25 per month, with free custom domains in two of the packages.
